Scheme development and design of cleanser

1、 What is a cleanser?

Facial cleanser is a small personal life electrical appliance, which is a human scientific and technological invention product to liberate manpower and improve practical function. The cleaning instrument is the latest cleaning method rising in recent years. The cleaned cleaning instrument is placed on the wireless charger, which can dry the brush head through the built-in drying system, so that consumers can still use the clean brush head next time. Coupled with the non porous design, it is easy to clean and prevents the breeding of bacteria, fungi, mites and other pathogens. The rational use of facial cleanser is helpful to improve skin pores, blackheads and acne.

With the improvement of social material living standards, the pace of life is becoming faster and faster. People's daily expenses on beauty and dressing continue to increase. The yearning and demand for beauty and beautiful things have also been raised to a new level. Since the reform and opening up, Western habits and culture have gradually affected people's daily life. Urban construction, living habits and interests have become widely unified. At present, the very popular beauty industry abroad is the same in China. The concept of beauty instruments as daily necessities is gradually accepted by everyone, and the market demand continues to increase. The demand for beauty products such as facial cleanser has been ignited by the hot sale at the counter of facial cleanser, the hot air purchased overseas and the product promotion heat of major beauty manufacturers.

2、 Scheme and principle of cleanser

The portable facial cleanser is generally driven by a built-in battery to realize the automatic facial cleaning function of acoustic wave and microbubble technology. The design is small and convenient for storage, short distance travel and business travel. The modeling design meets the aesthetic needs of users, and the materials are light and durable. The facial cleanser develops the convenient application of acoustic technology in the field of personal and family skin care.

3、 Brand status of cleanser

At present, the cleanser products and consumer market in the foreign market have been very mature. It has been more than 15 years since the product was born. This product has been accepted by the foreign public. Like electric razors and electric toothbrushes, it has been daily and universal. International well-known cosmetic brands and foreign beauty salons have launched relevant products to share market cake, expand product lines and increase revenue.

International well-known brand manufacturers include Philips of the Netherlands and clary of the United States. In 2011, P & G's Olay brand produced the first prototype of domestic facial cleanser, improved and introduced it into the Chinese market, started with the marketing point that machine washing is cleaner than hand washing, eliminated consumers' safety concerns through TV programs and the results of "tomato imitation skin cleaning" test, quickly opened the domestic market and achieved good sales performance. International well-known manufacturers have followed suit and launched their own cleanser products. At the same time, the domestic beauty market has been very popular in recent years, which has directly accelerated the expansion of the market demand of cleanser.

Under the background of the increasing beauty awareness of the white-collar class, the rise of the beauty industry is amazing. All kinds of beauty salons and spas have sprung up all over the country. However, in contrast, beauty derivatives of this type of facial cleanser are still not saturated and are becoming a new sunrise industry. The share of China's facial cleanser industry has expanded rapidly, and the growth rate has nearly doubled in recent years. Domestic manufacturers and brands are also optimistic about this market and have come to take a share.

At present, the prices of products developed by domestic manufacturers are generally lower than those of international brands, mainly because they want to quickly seize the market through low prices. Some manufacturers superimpose and innovate in functions, hoping to improve the sales unit price and brand awareness and improve the sales profit. In addition, in recent years, the upsurge of e-commerce overseas shopping has been formed, and the convenience has been greatly strengthened. The overseas purchasing of products of international brands has become a new shopping trend. The overseas purchasing of cleanser products of the above international brands is at least 30% cheaper than the domestic direct purchase, reducing the distance between the prices of cleansers of international brands and domestic manufacturers.

4、 Design idea of cleanser

At present, the design starting point of cleanser products in the domestic market is mostly designed for women. Domestic manufacturers can conduct research and analysis from the perspective of industrial design from the cleanser products on the market, focusing on the creative design, function, details, materials, etc.

Pay more attention to the design creativity of subdivided products of beauty cleanser for men. Research on modeling, color matching and materials according to male skin and aesthetic characteristics, so as to truly achieve the accurate positioning of specific groups. At the same time, according to the product definition, working principle and convenience of men's Cleanser.

In short, at present, the domestic cleanser market has formed a situation in which a hundred flowers bloom, but domestic manufacturers and international manufacturers lack brand trust and premium ability. They need to make great efforts in product design and marketing, strive to explore the differentiated market in terms of crowd demand and strengthen design in order to occupy a place.